Food that isn’t

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fake food
Hippocrates said ‘let food be medicine’ and for generations it was or at least it was food. Now, however, food is neither medicine nor food, but a product like any other, to be bought and sold with marketing acumen. With the advances in pharmaceuticals, industrial agricultural and livestock production and under the auspices of economic gains, we have lost the connection between food and health. Preferring instead to treat symptoms with medicine, associations between food and illness have all but disappeared; by cultivating crops for factory efficiency and product marketability, connections between food and nutrients were also lost.

What was once known, at least tacitly, that nutrition matters in health and illness, has been displaced by, ‘illness requires medication’, with no recognition from whence illness emanates. Even with the most obvious of food-related diseases, obesity and the metabolic disorders that ensue, the relational recognition is surface level at best – too many calories – and the response is medical – pills to reduce appetite or, worse yet, pills to reduce the side-effects of too much bad food – statins; as if the systems that evolved over millennia to sustain the human organism could be reduced to blocking one molecule.

Food is a Product

Food is no longer medicine. Food is a consumer product, like any other consumer product. It is measured by economic indicators, cost and availability, not nutrition. This aligns well with commercial agricultural practices that have cultivated out 95% of the genetic variation in crop foods, depleted the nutrient content of topsoils worldwide by as much as 85% (in the US and Canada) and yield and fruits, vegetables and grains with significantly reduced vitamin and mineral content. But hey, the products look good and last longer, making marketing so much easier.

Bigger, more attractive fruits and vegetables are critical to marketability. Branding is everything, linked only to the product’s visual attractiveness and ‘how it will make you feel if you buy it’ tugs. Unless the branding includes the product’s healthiness, no mention of health benefits is ever indicated. And so, over the span of just a few generations, our relationship with food has shifted from a necessary and important part of health and existence, to one of emotional wants. That’s an impressive bit of marketing manipulation if you ask me, despite the dire consequences this shift has had on health.

What Happens Nutrients are Displaced by Chemicals?

Organisms die; that is what happens. Smaller, less complex organisms die first, or rather begin a mutation cascade that ultimately imperils the species – think disappearing bees, metro sexual amphibians, and three-legged frogs. Larger, more complex organisms, like us humans, adapt, or more specifically, mal-adapt with increasing rates of a seemingly endless array of new, complex, chronic diseases, progressively worsening and passed down generationally until, we too kill ourselves off. Pretty doomsday. Perhaps there is a reason for all of the Zombie preppers. Although, I would argue they are prepping for the wrong catastrophe, one where guns and canned foods will do nothing.

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